SenzaGen presents a new commercial organization and a new financial target

The evolution of SenzaGen in recent years has seen the company change from a research organization to one with a strong focus on commercialization. Recently, a new CEO was appointed, and the company now announces a brand new commercial organizational structure with increased focus on marketing and sales.

In the past two months, SenzaGen’s strategic plan, business goals and prioritized activities have been evaluated. A first result of this work is the establishment of a new commercial organization and a new financial target.

“The first step in the commercialization is an increased focus on collaboration with existing and potential customers, and an organization that enables this approach. It is clear that the company’s platform of alternative methods meets the market’s need for accurate, ethical and cost-effective methods that replace animal testing. However, commercializing a research company within life science takes time and our analysis leads to us reaching break-even in 2022,” says Axel Sjöblad, CEO of SenzaGen.

An organization with increased focus on marketing and sales
The commercial activities will be led directly by SenzaGen’s CEO Axel Sjöblad. Peter Nählstedt, Director of the Board of SenzaGen since 2018 and former CEO of Probi AB, has been appointed Acting Sales Manager. Tina Dackemark Lawesson takes the overall responsibility for Marketing and Communications and Anna Chérouvrier Hansson manages Business Development and the recruitment of distributors and licensing partners.

Break-even 2022
The new financial target to reach break-even in 2022 was adopted by SenzaGen’s Board of Directors on September 19, 2019 and replaces the previous financial targets.

“When Axel took office, he was assigned the task of evaluating SenzaGen’s strategy, business goals and sales potential, a work he had previously done successfully as CEO of BioGaia. His business analysis confirms our strategy and business model and suggests that the company implements a new and clearer commercial structure. This results in a minor shift in the profitability target since time is needed to give the sales organization an opportunity to deliver and to reach out with our cutting-edge technology. The Board supports this change, which will be led by a strong team with proven track record,” says Carl Borrebaeck, Chairman of the Board of SenzaGen.

Conference call

SenzaGen invites press and investors to a conference call where CEO Axel Sjöblad comments on the new organization and profitability target on September 19 at 10.30 CET. The conference call will be held in English.

Phone number for the conference
To participate in the conference, use the dial-in numbers below:

SE: +46856642706
FR: +33170750720
DE: +4969222220377
NL: +31207219495
UK: +443333009267

This information is information that SenzaGen is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the contact person set out above on September 19, 2019, at 08.15 CET.

For additional information, please contact:
Axel Sjöblad, CEO, SenzaGen AB
Email: axel.sjoblad@senzagen.com | Mobile: +46 705-35 93 51

Tina Dackemark Lawesson, VP Marketing & Communications
Email:
tina.lawesson@senzagen.com | Mobile: +46 708-202944

About GARD®
GARD® consists of a group of tests for analyzing chemicals’ ability to start an allergic reaction in humans. The tests are performed on human cells in test tubes (in vitro) in combination with artificial intelligence. By analyzing hundreds of markers, GARD® generates large amounts of data and delivers results with over 90 percent accuracy. This can be compared to today’s standard method – tests on animals – which only achieves 70-75 percent accuracy. The product portfolio consists of tests for skin and respiratory allergy: GARD™skin, GARD™air, GARD™potency and GARD™skin Medical Device.

About SenzaGen AB (publ)
SenzaGen’s technology enables replacement of animal experiments with genetic testing in test tubes for determining the allergenicity of the chemicals we come into contact with in our daily lives, such as those in cosmetics, pharmaceuticals, food products and dyes. The company’s patented tests are the most reliable on the market and provide more information than traditional evaluation methods. SenzaGen sells direct in Sweden and the US, and through partners in several other countries. Over the next few years the company will grow geographically, make alliances with additional distribution and license partners, and launch new unique tests. SenzaGen has its headquarters in Lund in Sweden and a subsidiary in the US. For more information, please visit www.senzagen.com.

SenzaGen AB is listed on Nasdaq First North in Stockholm (ticker: SENZA) and FNCA Sweden AB, +46(0)8-528 00 399 info@fnca.se, is the company’s Certified Adviser.

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SenzaGen receives new order of SEK 0.5 m from a recurring customer

SenzaGen has received an order for the allergy test platform GARD® valued at approximately SEK 0.5 million. The order is from a recurring customer with its own product development facility. Deliveries are planned to take place gradually during 2019.

The order includes SenzaGen’s animal-free tests to assess whether chemical substances in products can cause allergic reactions to skin (GARD™skin) and in the respiratory tract (GARD™air). SenzaGen is the only company that can offer a test for respiratory allergies – GARD™air. The customer will use the tests during product development to investigate whether chemical substances in their products could be allergenic. The combination of the two tests makes it possible to avoid substances with varying allergenic effects.

The order confirms that SenzaGen’s animal-free method plays an important role for customers with their own product development pipeline, and specifically proves the great interest in GARD™air. The global industry for risk assessment of chemical substances seeks alternative testing methods that are more precise, ethical, provide more information, and in the long run cost-effective.

“This is a strategically important order from a customer who previously evaluated us and is now ordering a larger number of tests. The combination of skin and respiratory allergy tests is a unique offer on the market and gives customers a more comprehensive risk assessment with the possibility to identify risk of varying types of allergies. With a growing interest in our animal-free method and orders that increase in size, we look forward to continuing to contribute to the development of safe everyday products”, says Anki Malmborg Hager, CEO of SenzaGen.

SenzaGen’s GARD® product portfolio consists of a set of allergy tests with industry leading performance and accuracy. The tests are performed on human cells in test tubes (in vitro) in combination with artificial intelligence and replace animal experiments on whether chemical substances in products can be allergenic for the cosmetics, chemical and pharmaceutical industries.

For more information, please contact:
Anki Malmborg Hager, CEO, SenzaGen AB
Email: anki.malmborg.hager@senzagen.com | Telephone: +46 768 284822

Tina Dackemark Lawesson, Director Investor Relations & Corporate Communications
Email: tina.lawesson@senzagen.com | Telephone: +46 708 202944

This information is information that SenzaGen is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the contact person set out above on May 17, 2019, at 8.30.

About GARD®
GARD® consists of a group of tests for analyzing chemicals’ ability to create an allergic reaction in humans. By analyzing hundreds of markers, GARD™ generates large amounts of data and delivers results with over 90 percent accuracy. This can be compared to today’s standard method using mice, which only achieves 70-75 percent precision. SenzaGen’s test can also quantify the allergenic potential of a chemical substance.

About SenzaGen AB (publ)
SenzaGen makes it possible to replace animal experiments with in vitro genetic testing to determine the allergenicity of the chemicals we come into contact with in our daily lives, such as in cosmetics, pharmaceuticals, food products and dyes. The company’s patented tests are the most reliable on the market and provide more information than traditional evaluation methods. The tests are sold via licensed laboratories (CRO) and distributors, and via the headquarters in Lund and the sales office in the US. Over the next few years the company will expand geographically, make alliances with more distribution partners and launch further unique tests. SenzaGen has its headquarters in Lund in Sweden and a subsidiary in the USA. For more information visit www.senzagen.com.

SenzaGen AB is listed on Nasdaq First North in Stockholm (ticker: SENZA) and FNCA Sweden AB, +46(0)8-528 00 399 info@fnca.se, is the company’s Certified Adviser.

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blue senzagen logo

Notice of Annual General Meeting of SenzaGen AB (publ)

The shareholders in SenzaGen AB (Publ.), Org. nr 556821–9207, ("Company") is hereby summoned to the Annual General Meeting held on Wednesday of the 15 May 2019 at 16.00 in Arrhenius at Medicon Village, building 401, Scheelevägen 2 in Lund.

Right to attend the general meeting and notification
Shareholders who wish to attend the Annual General Meeting must be included in the share register maintained by Euroclear Sweden AB as of Thursday of the 9 May 2019.

Shareholders shall also notify the Company of their participation and any assistants (no more than two) in the Annual General Meeting no later than Thursday of the 9 May 2019 The notification shall be in writing to SenzaGen AB, Medicon Village, 401, 223 81 Lund or by e-mail to anmalan@senzagen.com. The notification should state the name, personal/corporate identity number, shareholding, address and telephone number and, when applicable, information about representatives, counsels and assistants. When applicable, complete authorization documents, such as registration certificates and powers of attorney for representatives and assistants, should be appended the notification.

Nominee-registered shares
Shareholders, whose shares are registered in the name of a bank or other nominee, must temporarily register their shares in their own name with Euroclear Sweden AB in order to be entitled to participate in the Annual General Meeting. Such registration, which normally is processed in a few days, must be completed no later than Thursday of the 9 May 2019 and must therefore be requested from the nominee well before this date.

The complete notice is available via the link below.

 

For more information, please contact:
Anki Malmborg Hager, CEO, SenzaGen AB
Email: anki.malmborg.hager@senzagen.com | Telephone: +46 768 284822

Tina Dackemark Lawesson, Director Investor Relations & Corporate Communications
Email: tina.lawesson@senzagen.com | Telephone: +46 708 202944

About GARD®
GARD® consists of a group of tests for analyzing chemicals’ ability to start an allergic reaction in humans. By analyzing hundreds of markers, GARD® generates large amounts of data and delivers results with over 90 percent accuracy. This can be compared to today’s standard method – tests on mice – which only achieves 70-75 percent precision. SenzaGen’s test can also quantify the allergenic potential of a chemical substance.

About SenzaGen
SenzaGen makes it possible to replace animal experiments with in vitro genetic testing to determine the allergenicity of the chemicals we come into contact with in our daily lives, such as for example in cosmetics, pharmaceuticals, food products and dyes. The company’s patented tests are the most reliable on the market and provide more information than traditional evaluation methods. We ourselves sell the tests in Sweden and the USA, and we sell through partners in several other countries. Over the next few years the company will expand geographically, make alliances with more distribution partners and launch further unique tests. SenzaGen has its headquarters in Lund in Sweden and a subsidiary in the USA.

SenzaGen AB is listed on Nasdaq First North in Stockholm (ticker: SENZA) and FNCA Sweden AB, +46(0)8-528 00 399 info@fnca.se, is the company’s Certified Adviser. For more information, please visit www.senzagen.com.

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SenzaGen appoints Axel Sjöblad as new CEO – mission to lead the company into an expansive sales phase

Over the last few years SenzaGen has made major progress, bringing the company to the next phase with increased focus on marketing and sales. In accordance with the company's strategic plan and accelerating commercial activities, SenzaGen's Board has appointed Axel Sjöblad as new CEO starting June 17, 2019. Axel most recently held the position as CEO of BioGaia and replaces Anki Malmborg Hager, who after five years as CEO, is nominated to become a member of the company’s board.

Axel Sjöblad has extensive experience in managing and developing global growth companies in medical technology and Life Science. He was most recently the CEO of BioGaia AB, a company with sales in 100 countries. During his time as CEO of BioGaia from 2016 to 2018, the company strengthened its market-leading position, with an increased market cap from around SEK 4 billion to approximately SEK 7 billion. Prior to working for BioGaia, Sjöblad was President Sales and Service North Europe and CEO of Getinge Sverige AB and Regional Vice President Northern European Markets at Gambro with responsibility for subsidiaries running operations in several European countries. He holds an MBA and Executive MBA from the Stockholm School of Economics. He is a board member of VibroSense Dynamics and former elite player in handball.

“We are pleased to welcome Axel Sjöblad as CEO during this important phase of our growth journey. Axel has solid commercial background in the Life Science sector and will add valuable expertise through his broad experience of driving sales expansion into international markets. The Board is convinced that Axel has the necessary skills, vision and determination to build on the foundations that CEO Anki Malmborg Hager, has successfully laid in recent years,” says Carl Borrebaeck, Chairman of SenzaGen.

Axel’s focus is to expand global sales based on SenzaGen’s unique product portfolio for animal-free allergy tests.

“SenzaGen is a very well-run company that has developed with a long-term and serious focus and I look forward to further leading the company towards full-scale commercialization. The company’s test methods have the potential to fulfill a unique customer need and to promote a paradigm shift for industrial tests. For the first time substances that cause allergies can be identified both with greater accuracy and most importantly without any animal testing. I very much look forward to being a part of this,” says Sjöblad.

SenzaGen has evolved rapidly from an exciting innovative start-up to a company in the commercialization phase, since Anki Malmborg Hager joined in 2014. In a short time, the company has developed a unique test methodology with strong potential in several application areas and industries, as well as signing important license and distribution partners. Within the testing industry, a conversion process is already underway in which SenzaGen is playing a key role.

“Anki has done a fantastic job by taking an academic innovation into a finished product. With her drive and vision, she has broadened the market potential for the GARD® platform thereby building the company’s market value with an increased number of license and distribution agreements. In order to secure continued access to her broad expertise and experience, the company’s main shareholders will propose Anki as a board member of SenzaGen at the Annual General Meeting on May 15,” says Carl Borrebaeck, Chairman of SenzaGen.

For more information, please contact:
Carl Borrebaeck, Chairman of the board, SenzaGen AB
Email: carl.borrebaeck@immun.lth.se | Telephone:  +46 708 218330

Tina Dackemark Lawesson, Director Investor Relations & Corporate Communications
Email: tina.lawesson@senzagen.com | Telephone: +46 708 202944

This information is information that SenzaGen is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the contact person set out above on April 12, 2019 at 08.30 CET. 

About GARD®
GARD® consists of a group of tests for analyzing chemicals’ ability to start an allergic reaction in humans. By analyzing hundreds of markers, GARD® generates large amounts of data and delivers results with over 90 percent accuracy. This can be compared to today’s standard method – tests on mice – which only achieves 70-75 percent precision. SenzaGen’s test can also quantify the allergenic potential of a chemical substance.

About SenzaGen
SenzaGen makes it possible to replace animal experiments with in vitro genetic testing to determine the allergenicity of the chemicals we come into contact with in our daily lives, such as for example in cosmetics, pharmaceuticals, food products and dyes. The company’s patented tests are the most reliable on the market and provide more information than traditional evaluation methods. We ourselves sell the tests in Sweden and the USA, and we sell through partners in several other countries. Over the next few years the company will expand geographically, make alliances with more distribution partners and launch further unique tests. SenzaGen has its headquarters in Lund in Sweden and a subsidiary in the USA.

SenzaGen AB is listed on Nasdaq First North in Stockholm (ticker: SENZA) and FNCA Sweden AB, +46(0)8-528 00 399 info@fnca.se, is the company’s Certified Adviser. For more information, please visit www.senzagen.com.

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